Alvin and the Chipmunks is one of the most recognizable pop culture brands in the world. Every holiday season people will hear their breakout song The Chipmunk Song (Christmas Don’t Be Late), and the characters have remained popular with kids for generations due to their appearances in television and film. Created by Ross Bagdasarian Sr., the anthropomorphic chipmunks include the leader and often troublemaker Alvin, older brother and intellect-based Simon, and the youthful youngest brother Theodore. The three Chipmunks are raised by their father figure, David Seville (a character and surrogate name Ross Bagdasarian created).
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These lovable chipmunks have been delighting audiences for over 65 years. They have a long and interesting history and have found themselves intersecting with various trends throughout the decades. This is the history of Alvin and the Chipmunks and what the future may hold for the franchise.
The Chipmunk Song and The Alvin Show
20th Century Fox
While The Chipmunks’ first official appearance is in their 1958 Christmas song The Chipmunk Song (Christmas Don’t Be Late), the initial seeds of the franchise were eight months earlier in the song Witch Doctor (the “Ooh ee ooh ah ah ting tang walla walla bing bang” song) which featured the classic sped-up voice that would become the voices for the Chipmunks.
Witch Doctor was a hit, and The Chipmunk Song (Christmas Don’t Be Late) was released in December 1958 and spent four weeks at number one on the Billboard Hot 100 Chart and went on to win three Grammy Awards. The Chipmunks were officially a hot commodity.
In 1961, The Alvin Show premiered and was the first television series for the characters. This series established the iconic looks of the Chipmunks from their outfits and signature colors. The series lasted one season but would air for years in syndication. While The Chipmunks would release other songs, by 1972 when creator Ross Bagdasarian passed away the franchise was in a state of limbo. However, it would soon get a new lease on life in the following decade and help define the franchise for years to come.
The 1980s Boom
Bagdasarian Productions
In 1983, the second series based on the Chipmunks would premiere titled Alvin and the Chipmunks and the series was an instant hit. It aired for eight seasons until 1990 and is arguably where many of the defining characteristics of the franchise originate from.
While The Alvin Show had established parts of the Chipmunk’s personality, it was Alvin and the Chipmunks that really set up the group with Simon as the brains and Theodore as the youngest and most innocent and tapping into Alvin’s mischievous nature. It also introduced The Chippites, the female versions of The Chipmunks that have now become a vital part of the series.
The Universal Era
Universal Pictures
In 1996, Universal Pictures purchased the rights to Alvin and the Chipmunks. In a homage to the Abbott and Costello movies, Universal looked to pair The Chipmunks with their classic Universal Monsters as a way to introduce the brand to young kids. The first was 1999’s Alvin and the Chipmunks Meet Frankenstein, which also featured five new songs. The following year they released Alvin and the Chipmunks Meet The Wolfman. However, Universal Pictures lost the rights to The Chipmunks in 2002 due to a breach of contract with Bagdasarian Productions, although it was never specified what the breach was.
Yet the success of these direct-to-video shorts introduced a new generation of kids to Alvin, Simon, and Theodore and with a rise in ’80s nostalgia the stage was set for The Chipmunks to make a big return with their own live-action feature film. 20th Century Fox acquired the film rights and production officially began in March 2007, just nine months before its December 14, 2007 release date.
Jason Lee was cast as Dave Seville and David Cross would play the main villain. In an attempt to boost the box office, the studio cast celebrities as The Chipmunks despite the fact their voices would be sped up. Justin Long would voice Alvin, Matthew Grey Gubler was cast as Simon, and Jessie McCarthy was cast as Theodore.
Live-Action Movies Grant the Chipmunks a New Lease On Life
In December 2007, nobody could have predicted just how big Alvin and the Chipmunks would be. While adapting popular cartoons into live-action movies had yielded some big box office returns for Scooby-Doo and that same summer’s Transformers, there were plenty of disappointments like Dudley Doo Right or even Underdog which was also released in the summer of 2007 and also starred Jason Lee. While Alvin and the Chipmunks didn’t open at number one at the box office, it still grossed $44 million at the time and would hold over the holiday season, finishing with $217 domestic and was the ninth-highest-grossing film of the year.
Alvin and the Chipmunks: The Squeakquel opened two years later and even in a crowded holiday season where it went up against Avatar and Sherlock Holmes, the Squeakquel outgrossed its predecessor with $219 million domestic and like the original was number nine at the domestic top 10, even beating out Sherlock Holmes which opened bigger on its opening day.
Two more sequels would follow, 2011’s Alvin and the Chipmunks: Chipwrecked and 2015’s Alive and the Chipmunks: Road Chip but both those saw diminishing returns with Chipwrecked grossing $133 million domestic and Road Chip a minor $85 million (and opened the same day as Star Wars: The Force Awakens).
Since then the franchise has remained quiet but in 2021 it was reported that the owners of the franchise were looking to sell it to a potential buyer with Paramount being one of the top picks. While no deals have been announced, the fact that Paramount owns Nickelodeon makes them a good fit for the Chipmunks. The film studio also owns the rights to Transformers and Teenage Mutant Ninja Turtles, making them an ideal home for this other beloved ’80s child property.